Vivendi will not attempt to take over Ubisoft

For greater than two years, traders, players and executives have questioned whether or not French media conglomerate Vivendi would launch a takeover bid for online game writer Ubisoft. Now they have a solution, no less than for the quick time period.

Vivendi, which on Thursday will enter a time window compelling the corporate to both make a proper takeover provide or launch among the shares it owns, stated it doesn’t plan to try a takeover — although it seems the corporate just isn’t ruling it out in the long run.

Vivendi “doesn’t intend to file a public tender provide for Ubisoft shares nor to amass management of the corporate,” within the subsequent six months, it said in a statement late final week.

On Thursday, the voting rights on some Ubisoft shares owned by Vivendi are scheduled to double, which might give it management of 30 p.c or extra of the online game firm. That triggers the takeover provide window below French regulation. Vivendi didn’t particularly say it deliberate to promote shares, however did say it “will be sure that its curiosity in Ubisoft won’t exceed the edge of 30% by way of the doubling of its voting rights.”

The corporate additionally stated it is going to not foyer for a seat on the sport writer’s board of administrators “in view of the opposition expressed by Ubisoft’s govt administration.”

Ubisoft, in an announcement, acknowledged Vivendi’s place, however stays cautious — particularly given the six-month window Vivendi set.

“Ubisoft takes observe of Vivendi’s assertion. We are going to stay vigilant about their long-term intentions and can proceed to pursue our technique of development and worth creation within the curiosity of all our shareholders,” it stated.

That warning may very well be warranted. Vivendi, even when it sells shares to stay below the 30 p.c voting rights threshold, might simply reverse course in some unspecified time in the future sooner or later — and by skirting this takeover provide window, it retains that possibility open for an additional time.

Vivendi offered its 85 p.c stake in Activision Blizzard in July 2013 for greater than $eight billion, saying on the time that it wished to give attention to the TV and film facet of its enterprise. However the online game world has modified considerably since Vivendi bowed out.

A number of publishers, together with Ubisoft, have partnered to create theme parks or theme park points of interest based mostly on their IP. And there is elevated curiosity from Hollywood in creating movie and tv reveals spinning off of video games. As a multimedia firm, that may very well be of curiosity to Vivendi — particularly because it eluded it with its final recreation firm holding.

However Michael Pachter of Wedbush has little religion in Vivendi’s skill to successfully run Ubisoft or any online game studio — even when it does in the end take over the corporate (one thing that may very well be fairly tough, given Ubisoft’s monetary efficiency for the previous two years).

“I feel Vivendi has no thought what they’re doing,” stated Pachter. “That they had no thought what they had been doing after they merged into Activision — and so they did so as a result of that they had this priceless asset referred to as Blizzard and had no thought how you can handle it. … The one cause they relinquished their Activision funding is Activision’s administration stated, ‘Should you push us too laborious, we’ll simply go away’ and that is the identical true assertion at Ubisoft. In the event that they attempt to take over the corporate, they will not have anybody left. … I query their technique on this.”

Vivendi didn’t reply to a request for remark.

Even when Vivendi decides to stroll away from its Ubisoft stake, it will not be a complete loss for the corporate, nevertheless. The conglomerate says the present unrealized capital achieve on its Ubisoft funding is greater than 1 billion euros ($1.2 billion). And it maintained that given the dimensions and development trajectory of the online game business, it plans to “proceed to develop on this sector.”

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