Poundland accused of misogyny after ‘weird’ tweets that includes elf

A British retailer has brought on controversy on Twitter by posting tweets that includes a toy elf dressed as Santa Claus in a collection of sexually suggestive positions.

One of many tweets by Poundland confirmed the elf subsequent to a field of British model Twinings tea and in a compromising place with the doll. Poundland has since posted the picture with out the field of tea after Twinings tweeted: “We’re conscious of a picture that’s circulating that misuses our product. That is to verify that we had no involvement on this and that it’s clearly not reflective of our model values.” Different photos embody the elf at a desk enjoying poker with a unadorned male doll and two feminine dolls.

British charity Ladies’s Help tweeted “How do you’re taking your social media posts? One lump of outdated misogyny fully ignoring the present worldwide agenda, or two?”

A spokesperson for the U.Ok.’s Promoting Requirements Authority mentioned that it had acquired greater than 50 complaints concerning the tweets. “The overall nature of the complaints is that the tweets are offensive and unsuitable to be seen by youngsters. We are going to fastidiously assess the complaints to ascertain whether or not there are grounds to analyze. No investigation has been launched at this stage.”

Poundland’s Advertising Director Mark Pym mentioned in an emailed assertion: “When you assume that is edgy, you must see those we did not submit. The love on Fb is overwhelming — that is as a result of it connects with our consumers.”

“Actually, we’re pleased with a marketing campaign that is solely value £25.53 and is being touted because the profitable advertising and marketing marketing campaign this Christmas!”

“That is Britain, the house of the double entendre and the saucy postcard. Fortunately our prospects get the joke,” he added.

Poundland is owned by South African firm Steinhoff International, which is on the heart of an accounting scandal that noticed its CEO Markus Jooste resign earlier this month.

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