JCPenney coupon change leaves prospects confused

For the previous few years, Stephanie Lugo and Jose Irizarry made JCPenney the primary cease on Black Friday.

The embattled retailer would sometimes give out coupons on the door that may save them wherever between $10 and $500.

This 12 months, they have been disillusioned to seek out that there have been no coupons obtainable.

“I am very shocked and irritated,” Lugo stated exterior the midtown Manhattan location. She added that the costs have been ok for her to make some purchases, however that she “completely” would have shopped on-line if she knew she would have a distinct expertise this 12 months.

Related: Crucial holiday season begins for battered retailers

JCPenney (JCP) is likely one of the many retailers struggling to remain afloat as Amazon lures away customers with low costs and hassle-free buying. On Black Friday, which is predicted to be the busiest day of the 12 months for brick-and-mortar shops, the division retailer may benefit from a clean operation. However the brand new coupon coverage appears to have confused its prospects.

On Twitter, JCPenney has needed to clarify to pissed off customers how the coupons work.

There is a purpose individuals are struggling to make sense of JCPenney’s new system.

Final 12 months, customers obtained coupons once they visited the retailer on each Thanksgiving and on Black Friday and will use the coupons as soon as Black Friday mark downs expired.

This 12 months, coupons have been handed out on Thursday, and can be handed out once more on Saturday. However no coupons can be found for Black Friday itself.

Related: Lowe’s website goes down temporarily on Black Friday

JCPenney consultant Kate Coultas defined that this 12 months, Black Friday offers began on Thanksgiving and remained in place via Friday night time. Beforehand, these Black Friday offers began on Thanksgiving however expired earlier on Friday and coupons served as a method to give customers a break on their purchases.

It isn’t a good time for JCPenney to disappoint prospects. In October, the retailer warned that it’ll lose twice as a lot cash because it had anticipated to this quarter.

Penney has misplaced $242 million within the first six months of this fiscal 12 months. And whereas it did handle to put up a slender $1 million revenue final 12 months, that got here after a string of 5 straight dropping years wherein it misplaced a complete of $three.5 billion.

The chain additionally closed 127 shops throughout the second quarter, greater than 10% of its areas.

— CNNMoney’s Chris Isidore contributed to this report.

CNNMoney (New York) First printed November 24, 2017: 12:41 PM ET

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