JC Penney launches subscription field for giant and tall males


J.C. Penney is the newest retailer to leap on the subscription field bandwagon.

The Texas-based division retailer chain has partnered with Bombfell, a service just like that of Stitch Fix and Trunk Membership. And the primary run of containers will cater to Penney’s huge and tall male prospects, a demographic the corporate mentioned is rising shortly throughout the U.S.

The Dallas News first reported on the launch Friday afternoon.

“We thought this was a superb first begin … for the subsequent few months we’re going to study as nicely,” a spokeswoman from Penney informed CNBC. “The advantage of studying with Bombfell is they’re those who’ve the platform and the technique of doing this, and we even have a big huge and tall buyer base.”

By Bombfell’s platform, a Penney buyer will take a method “quiz” that then selects 5 of the division retailer chain’s objects to be shipped. As soon as that bundle arrives, a buyer has seven days to strive on objects. Garments or equipment which might be saved are paid for, and all the pieces else will be shipped again for gratis.

“We expect this demonstrates we’re assembly the evolution of the subsequent part of retail,” the Penney spokeswoman mentioned. “We’re undoubtedly changing into extra digital … [and] we’re leveraging the power of our shops” (the place the stock is saved).

Penney’s common huge and tall objects retail for $39, and most objects offered via Bombfell will retail between $15 and $120, the corporate mentioned.

Penney’s transfer into subscription containers falls on the heels of Stitch Fix’s IPO, the place the net service raised $120 million in a downsized providing.

All these on-line trend platforms are more and more widespread, with attire retailer Gap additionally testing the concept. Penney, although, is the primary division retailer chain to take action.

Meantime, NPD Group has estimated that 35 % of customers “do not even know” what subscription providers are. Solely 15 % of customers have ordered subscription containers, whereas one other 14 % have not but ordered them however plan to, the agency present in an business report earlier this 12 months.



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