Coca-Cola will take a look at a cola recipe sweetened with stevia as a substitute of sugar exterior the U.S. subsequent yr.
The beverage large already makes use of the pure sweetener in its Coca-Cola Life drink. Not like that product, which is made with stevia and sugar, the brand new one will rely solely on the sweetener derived from the stevia leaf.
Each sugar and synthetic sweeteners have come below scrutiny. Customers are attempting to scale back their consumption or take away these components from their diets altogether.
“Customers in search of methods to handle sugar consumption. That’s the actuality,” Chief Progress Officer Francisco Crespo stated on the firm’s investor day in Atlanta on Thursday.
Stevia is changing into a preferred sugar different. Greenback gross sales of stevia-sweetened drinks grew 20 p.c within the newest 52 weeks ended Nov. four, in line with Nielsen. As for comfortable drinks particularly, they grew 31.5 p.c in the identical interval.
Regardless of its rising acceptance, some folks cannot get previous stevia’s bitter aftertaste. A Coca-Cola spokesperson stated this recipe is “far superior” to related merchandise.
Cans are slated to be the traditional Coca-Cola pink with a strip of inexperienced on the prime that reads “Stevia No Sugar.” Beneath the emblem sits a drawing of a stevia plant go away and the phrases “sweetened from a pure supply 100% stevia.”
The corporate rolled out a revamped model Coke Zero of Coca-Cola Zero Sugar within the U.S. earlier this yr.
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