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TOKYO (-) – A social media marketing campaign towards costume codes and expectations that ladies put on excessive heels at work has gone viral in Japan, with 1000’s becoming a member of the #KuToo motion.
Nearly 20,000 girls have signed an internet petition demanding the federal government ban firms from requiring feminine staff to put on excessive heels on the job.
The #KuToo marketing campaign – a play on the phrase for sneakers, or “kutsu” in Japanese, and “kutsuu” or ache – was began by actress and freelance author Yumi Ishikawa, who submitted the petition to the well being ministry on Monday.
She launched the marketing campaign after tweeting about being pressured to put on excessive heels for a part-time job at a funeral parlor — and drew an awesome response from girls.
“After work, everybody modifications into sneakers or flats,” she wrote within the petition, including that top heels may cause bunions, blisters and pressure the decrease again.
“It’s arduous to maneuver, you may’t run and your toes harm. All due to manners,” she wrote, saying that males didn’t face the identical expectations.
In a long time previous, businessmen have been anticipated to put on neckties, however that is modified because the authorities began a “cool biz” marketing campaign in 2005 to encourage firms to show down air-conditioners and cut back electrical energy use. Now, many businessmen and authorities officers do not put on ties at work.
The petition seeks to finish gender discrimination and “make it simpler for everybody to work, making a working setting free from pointless burdens.”
The well being ministry mentioned it was reviewing the petition and declined to remark additional.
Briton Nicola Thorp launched an identical petition in 2016 after she was despatched dwelling from work for refusing to put on excessive heels.
A subsequent parliamentary investigation into costume codes discovered discrimination in UK workplaces, however the British authorities rejected a invoice banning firms from requiring girls to put on excessive heels. (https://reut.rs/2wKhU0J)
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