Fb is launching a lighter model of its Messenger app to cater for individuals on sluggish connections or with older telephones as a part of the social community’s battle for dominance in rising markets.
The brand new Fb Messenger Lite permits customers to ship textual content, pictures and stickers whereas taking over much less reminiscence on their units and functioning higher on slower telecoms networks.
Fb Messenger, which has greater than 1bn month-to-month lively customers, has been favoured in lots of developed markets whereas Fb-owned WhatsApp, which has all the time targeted on being a light-weight app, has taken off in creating nations.
However David Marcus, head of Fb Messenger, stated it was not stepping on its stablemate’s toes by creating an app that labored higher for its customers in rising markets.
“In the event you take a look at a rustic like Brazil, WhatsApp is certainly most popular however Messenger as a product is used rather a lot as a result of individuals are sharing content material from Fb. They need to discover individuals, or they don’t have a telephone quantity, or for lots of causes,” he stated.
Mr Marcus added that the Lite app may be helpful in developed markets for individuals who can’t afford probably the most up-to-date smartphones.
Fb is on a mission to join the world by enhancing entry to the web, serving to overcome limitations together with affordability and poor connection speeds. The social community launched its light-weight app — Fb Lite — final yr and reached 100m month-to-month lively customers in March 2016.
The corporate has additionally developed an Web.org app that permits entry to Fb and different chosen websites with out paying for cellular knowledge. However the app proved controversial in India, the place a regulator banned it and different so-referred to as ‘zero-rated providers’ after activists accused it of breaking the precept of internet neutrality and making a two-tier web.
Fb Messenger Lite will first be launched in Kenya, Tunisia, Malaysia, Sri Lanka and Venezuela after which launched in different markets within the coming months.
The brand new Lite app won’t have the complete entry to Messenger for Enterprise and the hundreds of chatbots created for the app. Fb Messenger is experimenting with permitting corporations to speak with clients by way of the app as a approach of producing income.
Mr Marcus stated bots that ship information, permit customers to speak with telecoms operators and hyperlink with courting providers are doing notably properly.
Fb Messenger additionally launched an app Messenger Day in Poland, letting customers share pictures and movies that disappear inside 24 hours, like Snapchat’s tales, in response to a report by tech weblog Tech Crunch. That is one other try by Fb to borrow parts from rival Snapchat, after Instagram adopted Tales final month.
“We’re testing a bunch of capabilities in a whole lot of totally different nations,” stated Mr Marcus.
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